The quiet firm behind the stories that move the country. Strategic counsel, crisis communications, and media placement for public figures, brands, and causes.
Your Story. Our Strategy. Maximum Reach.
JBW Public Relations is the quiet firm behind the stories that move the country. We don’t chase headlines for ourselves. We earn them for our clients.
We are headquartered in Miami and Los Angeles, with offices in New York, Chicago, Dallas, Atlanta, and Seattle and a team in London. In every one of those cities we keep boots on the ground: crisis communications teams, event and project coordinators, and people who know the local press and the local community. Since we opened our doors in early 2022, we have built trusted relationships across national and local broadcast, cable news, print, digital, and podcast media. When a story needs to break, a guest needs the right chair on the right show, or a crisis needs to be contained before the next news cycle, we already know who to call.
We represent public figures, celebrities, authors, professional athletes, brands, and causes, along with the community organizers and networks working to build a fairer, more just future. Our work spans earned media and placement, talk show and podcast booking, crisis and reputation management, narrative strategy, executive positioning, and campaigns that move the needle on awareness.
The best public relations is rarely seen. It is felt in the headline, the interview, and the shift in public opinion. That is where you will find us: in the background, working.
Quiet firm. Powerful reach.
Our clients take the spotlight. We keep their confidence.
Years of trust with the editors, producers, and bookers who decide what the country sees, reads, and hears.
When news breaks or a crisis hits, our local teams are already moving, day or night.
Every placement serves a narrative. Every narrative serves a goal.
We choose work that expands opportunity, protects our democracy, and moves the country toward equity and justice.
Senior counsel and careful execution, from the first message to the final headline.
“To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.”
The best campaigns are won before the other side knows there is a contest.
Our people live and work in the markets we cover. When a story breaks or an event goes live, a JBW team is already there, not waiting on a flight.
Local crisis teams who can stand beside a client, brief reporters on site, and manage the story where it is happening.
Coordinators who know the venues, the permits, the press risers, and the people. From press conferences to premieres, they run the day so our clients can own it.
Relationships with local newsrooms, organizers, and community leaders, built over years of showing up in person.
On the ground in Miami · Los Angeles · New York · Chicago · Dallas · Atlanta · Seattle · London
You won’t find our name in the credits. You’ll find our clients on the evening news, the Sunday shows, the front page, and the podcasts everyone is talking about. Our team has built working relationships with practically every corner of American media: the major broadcast networks, the leading cable channels, the papers of record, the magazines that shape culture, and the digital voices that decide what comes next.
Network evening news, the Sunday morning public-affairs programs, national morning shows, public television, and the Spanish-language networks that reach millions of Latino households.
Primetime and daytime cable news, business and financial networks, international broadcasters, and the culture and entertainment channels where conversations go mainstream.
The nation’s most influential national dailies, their editorial and op-ed pages, wire services syndicated coast to coast, and leading metro papers in Miami, Los Angeles, New York, Chicago, Dallas, Atlanta, Seattle, and beyond.
The iconic monthlies and weeklies of politics, ideas, culture, fashion, and music, along with the titles that speak directly to Black, Latino, LGBTQ+, women, and young audiences.
The Beltway and policy outlets read by decision-makers, the fastest-growing digital newsrooms, and the social-first video publishers that reach a new generation.
Public radio, national talk and satellite radio, top political and culture podcasts, and the independent journalists, newsletter writers, and creators who move audiences.
“The best PR is never the story. It’s the reason there is one.”
We measure success by what changes: awareness built, minds moved, and action taken.
We turn under-covered issues into national stories, putting your cause in front of audiences who have never heard it before.
We put your spokespeople in the rooms, studios, and pages where opinion is shaped and decisions get made.
We connect coverage to outcomes: sign-ups, turnout, donations, policy wins, and lasting public support.
None of these began as headlines. Each became one because a message met the right moment.
“The way to right wrongs is to turn the light of truth upon them.”
Tell us about your organization and what you’re working toward. A member of our team will follow up within two business days.